Legacy was created from the desire to offer more than just a gym floor. Unlike traditional gyms, Legacy is a space where members can work their bodies but also swim, rejuvenate and recover with its luxury health and wellness facilities.

The objective of Project Legacy was simple. Launch the brand and encourage the target market to sign up as a member. Our goal was to create branding that is edgy, contemporary and a little bit boujee - all of which are descriptors that the ambitious and successful target market can relate to.

To complete the project, the name “Legacy” was crafted. It is strong, confident and unalike other gyms that are currently in the market. To further hone in on the benefit of being the destination for total health and wellness, the tagline “Legacy - it’s a lifestyle” is peppered throughout.