Barakat quality plus a legacy brand from Dubai, UAE with 40+ years in fresh produce industry Barakat is UAE's largest fresh product brand.

In 2020 Barakat quality plus LLC initiated a re-branding task to give the brand a fresher look to tap into the younger audience. The rebranding initiative also included digitising the brand, with e-commerce, online delivery, new mobile app and social media activations.

Along with adding new digital touch points, we also rebranding the existing touch points including, packaging, identity, digital ads and more.