Customer Relationship Management (CRM) tools have become essential for businesses looking to streamline marketing, improve customer interactions, and drive sales. Whether you’re a small startup or an established brand, the right CRM can help you automate workflows, track leads, and personalize marketing efforts.

Today we have compiled a list of some of the best crm tools for small businesses. We will also look at which crm offers the best integration with other business tools.

1. HubSpot CRM

HubSpot CRM offers a robust free plan with marketing automation, email tracking, and lead management. Its intuitive interface makes it easy to manage customer interactions while integrating seamlessly with other HubSpot tools for email campaigns and sales automation. It has a large library of integration which means you can integrate HubSpot with your website easily. You can also craft custom flows for your lead generation cycle.

HubSpot is best For: Mid to large sized businesses looking for a powerful CRM. For small businesses even though there is a Free plan, it might be a bit over the top for small businesses, especially for small teams. HubSpot is one of the most popular CRM marketing tools in the last couple of years.

2. Salesforce

For enterprises that need an advanced marketing solution, Salesforce Marketing Cloud also provides AI-powered automation, audience segmentation, and personalized messaging. Its deep analytics and predictive intelligence make it a go-to option for data-driven marketing teams. Salesforce has integration features that let you connect to various web platforms. In a recent web development project we connected a lead generation form for our client”s website to their Salesforce account. A lot of our enterprise level clients at Sundeck Studio have chosen Salesforce as their platform of choice.

Sales force is best For: Large businesses that require enterprise-level marketing automation. It also requires a salesforce expert to set it up. 

3. Zoho CRM

Zoho has a vast eco system of applications and solutions, including mailing solutions, project management, accounting, recruiting and more. One of those many solutions is Zoho CRM which is a budget-friendly option that doesn’t compromise on features. Zoho has also included AI-powered insights, social media integration, and omnichannel marketing automation, it’s a great fit for businesses looking to scale their marketing efforts without breaking the bank.

Zoho CRM is best For: Businesses that want a cost-effective, all-in-one CRM solution. Especially while you are using Zoho ecosystem.

4. ActiveCampaign

For businesses focused on email marketing and automation, ActiveCampaign blends CRM functionalities with advanced automation features. It allows you to create highly personalized email sequences, automate lead nurturing, and track customer interactions across multiple channels.

Active Campaign is best For: Companies prioritizing email marketing and lead nurturing. It works great for small business websites.

5. Pipedrive

Designed for sales-driven teams, Pipedrive offers an easy-to-use visual pipeline that helps businesses track deals and automate follow-ups. While it’s primarily a sales CRM, its marketing automation features, such as email campaigns and workflow automation, make it a strong choice for businesses looking to streamline both sales and marketing efforts.

Pipedrive is best For: Works great for small businesses that are sales-focused and want lightweight marketing automation.

As a web design and development company, at Sundeck Studio we work with a wide-range of CRM and other integrations. We usually would asses the need of the business working closely with our clients, and recommend the best fit. If you have questions about CRMs or wanting to get a custom website, Get in touch with us for a no-obligation quick chat.