Rebranding 40 years of Barakat legacy

Location: Dubai, UAE
Industry: FMCG / Fresh Produce / Ecommerce
Partner agencies: Yellow, John Brown
Year: 2021
Branding agency in New zealand

The project

Barakat fresh a legacy brand from Dubai, UAE with 40+ years in fresh produce industry Barakat is UAE's largest fresh product brand.

In 2020 Barakat initiated a re-branding task to give the brand a fresher look to tap into the younger audience. The rebranding initiative also included digitising the brand, with e-commerce, online delivery, new mobile app and social media activations.

Along with adding new digital touch points, we also rebranding the existing touch points including, packaging, identity, digital ads and more.
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Barakat had already established its brand value over the last many decades. The re-brand only further accelerated the brand value and opened the doors to young millennials age group

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Scope: Packaging, Ecommerce store and app, Digital ads, Social media content, Art direction

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